The project

Pure light on fresh snow.

Uludağ Premium takes its name from the mountain, so the campaign went back to the source: deep winter on Uludağ, with untouched snow, frozen forests and low sun.

I photographed wide winter landscapes at sunrise and sunset, aerials over the snow-covered forest and the brand moments themselves, with Uludağ Premium deckchairs set up in the snow below the slopes.

Clean whites, cold blues and warm sunlight were kept in balance so the images feel as fresh and clear as the product.